Privacy Policy

1. Who we are

AcuWellness is a specialist acupuncture practice operated by Denzie Lamb BSc Lic AcC, based at Higher Ground, 2 Victoria Street, Brighton, BN1 3FP. For the purposes of UK data protection law, Denzie Lamb is the data controller.

You can contact us at: denzie@higher-ground.co.uk

2. What data we collect

We may collect the following personal data when you use our website or contact us:

• Name and contact details (email address, phone number)
• Health information you choose to share when enquiring about treatment
• Booking information (appointment dates, treatment history)
• Technical data (IP address, browser type, pages visited) via analytics

3. How we use your data

We use your personal data to:

• Respond to enquiries and manage appointments
• Provide acupuncture treatment and maintain clinical records
• Send appointment reminders (where you have consented)
• Improve our website and services
• Comply with legal and professional obligations

4. Legal basis for processing

We process your data on the following legal bases under UK GDPR:

Health data is special category data. We process it on the basis of providing healthcare and with your explicit consent.

• Contract: to fulfil a booking or respond to an enquiry
• Legitimate interests: to improve our services and communicate with clients
• Legal obligation: to maintain clinical records as required by professional standards
• Consent: for marketing communications (where applicable)

5. How long we keep your data

Clinical records are retained for a minimum of 8 years after your last appointment (or until age 25 for records relating to children), in line with professional guidance from the Acupuncture Association. Contact enquiries that do not result in treatment are deleted after 12 months.

6. Sharing your data

We do not sell or share your personal data with third parties for marketing purposes. We may share data with:

• Other healthcare professionals involved in your care (with your consent)
• IT service providers who help us operate our website and booking system, under data processing agreements
• Regulatory or legal authorities where required by law

7. Your rights

Under UK GDPR you have the right to:

To exercise any of these rights, please contact us at denzie@higher-ground.co.uk. You also have the right to lodge a complaint with the Information Commissioner's Office (ICO) at ico.org.uk.

• Access the personal data we hold about you
• Correct inaccurate data
• Request erasure of your data (subject to legal obligations)
• Object to or restrict processing
• Data portability
• Withdraw consent at any time

8. Cookies

Our website uses cookies to improve your experience and analyse site traffic. You can control cookies through your browser settings. We use analytics cookies only with your consent, as indicated by our cookie banner.

9. Changes to this policy

We may update this privacy policy from time to time. The current version will always be available on this page. We will notify you of significant changes where we hold your contact details.